Take this example donation letter from San Francisco based Nonprofit A Meal With Dignity.
Elements of an effective donation letter
- Organization name and address
- Personalized message
- Summary of mission, goals, objectives, and accomplishments
- Call-to-Action with links to "Donate Now"
- Itemizes previous years personal or household donations
The letter additionally provides IRS tax deduction information for Accountants, plus an addendum with the Donor's entire donation history.